Referenced Items are not available for this document.
We introduced the customer choice-behavior modeling for telecommunications services and showed the case study of the developed mobile-carrier choice model. We proposed a new customer choice-behavior model to be applied to kansei engineering. This modeling is an effective way to decide the specifications of products including kansei factors. In the survey for the modeling, a customer evaluates only the product totally without evaluation for the factors. The satisfaction probability for the product can be obtained in the modeling of which the choice set is defined by satisfaction or not. It is shown that it is easy to understand the relation between the satisfaction level and the product attributes to design them.
Published in:
Biometrics and Kansei Engineering (ICBAKE), 2011 International Conference on
Date of Conference: 19-22 Sept. 2011
- Page(s):
- 204 - 209
- E-ISBN :
- 978-0-7695-4512-7
- Print ISBN:
- 978-1-4577-1356-9
- INSPEC Accession Number:
- 12272761
- Conference Location :
- Takamatsu, Kagawa
- Digital Object Identifier :
- 10.1109/ICBAKE.2011.16
- Product Type:
- Conference Publications
About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies
A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2013 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.
