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The IEEE is well into its five-year Public Visibility Initiative that was championed by 2007 IEEE President, and former Signal Processing Society President, Leah Jamieson. A key aim of the initiative has been to increase the public's awareness and understanding of the contributions of the engineering and computing disciplines and professions for the benefit of humanity. Signal processing has certainly done its fair share to make possible the way we live, communicate, and play. A few months ago, I had the opportunity to discuss some of these contributions with the IEEE Public Visibility staff and consultants. Our conversation was both challenging and energizing.