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Technology-based strategic marketing planning for Pi-Pe

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11 Author(s)
Tienkouw, S. ; Nat. Electron. & Comput. Technol., Patumthani, Thailand ; Wongtosrad, N. ; Tanwanont, P. ; Niraswan, R.
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In this paper, we present a strategic marketing plan combined with Technology-Based Marketing approach (TBM) and Competitive Strategy approach for an intelligent travel planning system named Pi-Pe which uses artificial intelligence to help users easily create their one-day trip schedule with three simple steps: (1) Select the date and time (2) State the starting location and (3) Pick the destinations. The purpose of the paper is to develop a set of technology-based marketing plan for Pi-Pe in the pursuit of competitive advantage to drive up product value and create sustained commercial advantage.

Published in:

Technology Management in the Energy Smart World (PICMET), 2011 Proceedings of PICMET '11:

Date of Conference:

July 31 2011-Aug. 4 2011