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An empirical study on the search engine optimization technique and its outcomes

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3 Author(s)
Fuxue Wang ; Coll. of Econ. & Manage., Chongqing Univ. of Posts & Telecommun., Chongqing, China ; Yi Li ; Yiwen Zhang

Techniques of Search Engine Optimization (SEO) are observed from four aspects: structure optimization, keywords optimization, content optimization, and link optimization. This paper seeks to analyze the impact of SEO techniques on the effectiveness of SEO, to figure out which technique strategy is most effective, and furthermore, to test the possible influence of SEO techniques on Page Interest. Different from previous relevant research, this paper attempts to evaluate the techniques of SEO by means of the third-party measuring tool based on the data collected from 116 websites.

Published in:

Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on

Date of Conference:

8-10 Aug. 2011