By Topic

An empirical study of users' continued usage of social networking service website

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

3 Author(s)
Xiao Jiang ; Sch. of Econ. & Manage., Xidian Univ., Xi''an, China ; Rong Du ; Shi Zhong Ai

On the basis of extant literature, we built a conceptual model of the relationship among Perceived Quality, Perceived Value, Satisfaction, Sense of Belonging and Usage, and proposed some hypotheses about the influencing factors of continued system usage in SNS. To test the hypotheses, we designed a questionnaire, and conducted a survey in Xidian University. We used SPSS13.0 to analyze the collected data. We found that continued system usage is influenced by Perceived value, Satisfaction, Sense of Belonging. Besides, Perceived Value, Satisfaction is influenced by Perceived Quality.

Published in:

Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on

Date of Conference:

8-10 Aug. 2011