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An empirical study of users' continued usage of social networking service website

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3 Author(s)
Xiao Jiang ; School of Economics and Management, Xidian University, Xi'an, China ; Rong Du ; Shi Zhong Ai

On the basis of extant literature, we built a conceptual model of the relationship among Perceived Quality, Perceived Value, Satisfaction, Sense of Belonging and Usage, and proposed some hypotheses about the influencing factors of continued system usage in SNS. To test the hypotheses, we designed a questionnaire, and conducted a survey in Xidian University. We used SPSS13.0 to analyze the collected data. We found that continued system usage is influenced by Perceived value, Satisfaction, Sense of Belonging. Besides, Perceived Value, Satisfaction is influenced by Perceived Quality.

Published in:

Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on

Date of Conference:

8-10 Aug. 2011