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The research on sustainable development of industrial clusters based on evolution of the brand community: A theoretical model

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1 Author(s)
Jia Zheng ; Sch. of Manage., Hangzhou Dianzi Univ., Hangzhou, China

Based on the evolution of the brand community, this paper constructed a theoretical model of industrial clusters' development and evolution in order to explore the pattern of fostering regional clusters brands and famous corporate brand, turn the traditional industrial cluster into a brand incubator and achieve positive self circulation and outer circulation.

Published in:

Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on

Date of Conference:

8-10 Aug. 2011