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Q&A social media has gained a great deal of attention during recent years. People rely on these sites to obtain information due to the number of advantages they offer as compared to conventional sources of knowledge (e.g., asynchronous and convenient access). However, for the same question one may find highly contradictory answers, causing ambiguity with respect to the correct information. This can be attributed to the presence of unreliable and/or non-expert users. In this work, we propose a novel approach for estimating the reliability and expertise of a user based on human cognitive traits. Every user can individually estimate these values based on local pairwise interactions. We examine the convergence performance of our algorithm and we find that it can accurately assess the reliability and the expertise of a user and can successfully react to the latter's behavior change.