Referenced Items are not available for this document.
The authors examine the extent to which marketing and manufacturing related factors, either separately or integratively, influence the degree of commitment to manufacturing automation. The findings suggest that commitment to automation technology is generally greater when marketing pull and technological push forces are adopted simultaneously. The implications of these findings for management and an agenda for future research on the market-pull-technological-push concepts are discussed
Published in:
Engineering Management, IEEE Transactions on
(Volume:35
,
Issue:
2
)
Date of Publication: May 1988
- Page(s):
- 63 - 70
- ISSN :
- 0018-9391
- INSPEC Accession Number:
- 3201823
- Digital Object Identifier :
- 10.1109/17.6006
- Product Type:
- Journals & Magazines
- Date of Current Version :
- 06 August 2002
- Issue Date :
- May 1988
- Sponsored by :
- IEEE Technology Management Council
About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies
A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2013 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.
