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A Study on Intention to Use Factor in the Internet Banking Websites in Thailand

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3 Author(s)
Cooharojananone, N. ; Dept. of Math., Chulalongkorn Univ., Bangkok, Thailand ; Chofa, S. ; Phimoltares, S.

The objective of this paper is to study the effect usability perspectives of banking service websites on the intention to use perspective. The questionnaire survey was conducted to ask university students who have experience on using internet but do not have experience on using internet banking website. They were asked to evaluate by randomly selecting a bank and a tasks. In the experiment, eight perspectives are reliability functionality, efficiency, ease of use, design, learn ability, satisfaction and security. Reliability, factor and regression analysis were conducted to find the effect between these eight on intention to use. Hypothesis on user' hometown (Urban vs. Rural) toward intention to use is also studied.

Published in:

Applications and the Internet (SAINT), 2011 IEEE/IPSJ 11th International Symposium on

Date of Conference:

18-21 July 2011