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Click Fraud and the Adverse Effects of Competition

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4 Author(s)
Xiarong Li ; Chinese Acad. of Sci., Beijing, China ; Zeng, D.D. ; Yong Liu ; Yanwu Yang

Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency.

Published in:

Intelligent Systems, IEEE  (Volume:26 ,  Issue: 6 )