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The aim of this paper is to place the relation of human and intelligent devices on a new, ethologically inspired base. So far, when designing intelligent device interaction mainly human to human type interactions were taken into consideration to form the human-system relationship. Since intelligent devices perform an inferior role to their human user, we consider that a more successful human-system relationship could be set up if the communication and interaction between them were based on ethological (human-animal communication) aspects. The aim of this paper is to work out this paradigm shift, considering philosophical, epistemological, mathematical and implementation aspects. This paper takes the abstract ethological model of the 20,000 year old human-dog relationship as the base of the human - intelligent system interaction and it is implemented in a Smartphone.