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With the fast developing mobile commerce, mobile payment is springing up as a new industry. It is obvious that replacing traditional cash or bank card with mobile will cause a payment revolution. However, some factors such as individual demand, rapid change of external market environment, complicated industry chain, and numerous business models are barrels of a successful mobile payment. This paper integrates the theory of business mobile, value net and industry chain to present a framework of mobile payment value net and propose three mobile payment business models suiting for current market environment. Among these models, we focus mainly on the mobile payment business model based on third-party mobile payment service provider, and a relative case is introduced to a detailed exploration.
Date of Conference: 12-14 Aug. 2011