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Research of the Content Product Pricing Method Based on Exploitation of Digital Media Assets

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3 Author(s)
Peiyi Song ; Commun. Univ. of China, Beijing, China ; Jianghua Sun ; Kaigong Feng

Digital Media Assets are strategic resources with which media organizations could provide content services and face market competition. It is of important theoretical and practical significance to further study and solve content product pricing method based on exploitation of digital media assets Initially, the paper analyzes the pricing mechanism of content products based on exploitation of digital media assets, considering that it is an effective method to carry out market segmentation and price discrimination oriented by customer demand. On this basis, the paper puts forward the pricing method of digital media content products based on customer perceived value and builds a corresponding model.

Published in:

Management and Service Science (MASS), 2011 International Conference on

Date of Conference:

12-14 Aug. 2011