By Topic

Research of the Content Product Pricing Method Based on Exploitation of Digital Media Assets

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

3 Author(s)
Peiyi Song ; Commun. Univ. of China, Beijing, China ; Jianghua Sun ; Kaigong Feng

Digital Media Assets are strategic resources with which media organizations could provide content services and face market competition. It is of important theoretical and practical significance to further study and solve content product pricing method based on exploitation of digital media assets Initially, the paper analyzes the pricing mechanism of content products based on exploitation of digital media assets, considering that it is an effective method to carry out market segmentation and price discrimination oriented by customer demand. On this basis, the paper puts forward the pricing method of digital media content products based on customer perceived value and builds a corresponding model.

Published in:

Management and Service Science (MASS), 2011 International Conference on

Date of Conference:

12-14 Aug. 2011