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Research on Service Management Current Situation and Countermeasure of Chinese Large Retail Chains

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2 Author(s)
Guochen Wei ; Beijing Wuzi Univ., Beijing, China ; Xia Chen

The article uses the service management of our large retail chains as research object, uses "retail chains service management processes" as train of thought. On the basis of extensive market survey, the writer analyses service management current situation and problem of our large retail chains objectively. To strengthen service management, the writer proposes countermeasures including optimizing service management processes, service management project innovation, customer classification management, strengthening service system construction, improving the personnel quality of service management, improving the level of enterprise information technology, etc.

Published in:

Management and Service Science (MASS), 2011 International Conference on

Date of Conference:

12-14 Aug. 2011

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