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Analysis on Green Marketing Innovation Motivation under the Two-Oriented Society

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2 Author(s)
Yang Zhang ; Sch. of Manage., Hebei Univ. of Technol., Changchun, China ; Liwen Chen

Green marketing innovation is the objective require of the two-oriented society, the inevitable course for company to raise the core competitive power and get upper hand. The inner and outer motivation and resistance power has been analyzed through establishing the model to discuss the effecting factors of green marketing innovation under the two-oriented society, and the solution was provided to make progress on company innovation and development.

Published in:

Management and Service Science (MASS), 2011 International Conference on

Date of Conference:

12-14 Aug. 2011