By Topic

Measuring user engagement attributes in social networking application

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Firdaus Banhawi ; School of Information Science, Faculty of Information Science and Technology, Universiti Kebangsaan Malaysia, 43650 Bangi, Selangor, Malaysia ; Nazlena Mohamad Ali

This paper describes our work in performing an exploratory factor analysis (EFA) to measure the engagement attributes in social network application (i.e. Facebook). We adapted the measuring user engagement scales from the previous work that have been done in an online shopping environment. By using factor analysis, we found that there are four attributes of engagement while interacting with social network application namely; Focus Attention, Novelty Endurabilty, Perceived Usability and Aesthetics. A number of 103 Facebook users responded to the administered questionnaires in two weeks duration. The findings show that respondents preferred using non-mobile devices as compared to both mobile and non-mobile devices in accessing and interacting with social network application.

Published in:

2011 International Conference on Semantic Technology and Information Retrieval

Date of Conference:

28-29 June 2011