Cart (Loading....) | Create Account
Close category search window
 

Factors Affecting the Design of Electronic Direct Mail Messages: Implications for Professional Communicators

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)
Ming Cheung ; Sch. of Humanities, Univ. of Adelaide, Adelaide, SA, Australia

Every company has a brand to build or a product or service to sell, and persuasive marketing communication has thus become indispensable. With the flourishing of the internet, electronic direct mail (EDM) messages have become an increasingly important and convenient mode of communication in the sales and marketing arena. This paper addresses the impact of new media on the design of such messages. Chi square test results reveal significant differences between the message-design strategy of EDMs and that of their print media counterparts. This paper concludes with practical advice for the professional communicators and instructors who work on sales-message design.

Published in:

Professional Communication, IEEE Transactions on  (Volume:54 ,  Issue: 3 )

Date of Publication:

Sept. 2011

Need Help?


IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.