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Study on technology marketing evaluation of Chinese auto companies based fuzzy matrix method

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2 Author(s)
Wang Song ; School of Management, Wuhan University of Technology, Wuhan, P.R. China, 43007 ; Xie Jialong

This paper defines the connotation of technology marketing based the related technology marketing research, and constructs the evaluation system of technology marketing based on input-output perspective which contains four factors: technology inputs, funds inputs, technology output, market output. According to fuzzy matrix method, this paper gets the empirical research result about Chinese auto companies and finds that auto companies should improve the technology research founds input, strengthen the cooperation relation in auto industry and enforce financing.

Published in:

Product Innovation Management (ICPIM), 2011 6th International Conference on

Date of Conference:

16-17 July 2011