By Topic

Consumer-based brand building of online shopping

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Zhuolin Liu ; School of Economics and Management, Nanjing University of Science and Technology, NUST, China ; Xiaodi Lu

E-commerce is the main trend of economic development in new era. How to gain more customer resources as well as sustainable competitive advantage and become the trusted, permanently and widely recognized brands for shopping sites which grow at a fast pace, is the challenge that Network operators cannot but rise to. By analyzing the consumer's brand choice, this paper mainly discusses the online shopping brand building strategies from the consumers' perspective.

Published in:

Computer Science and Service System (CSSS), 2011 International Conference on

Date of Conference:

27-29 June 2011