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Factors that influence Internet users' privacy perception

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2 Author(s)
Renata Mekovec ; University of Zagreb, Faculty of Organization and Informatics, Pavlinska 2, 42000 Varaždin Croatia ; Neven Vrček

Privacy concerns are identified as one of the main factors that have a negative impact on Internet users' online behaviour. Often, Internet users do not have confidence that a web site will ensure their privacy either in collection nor in future usage of their personal information. In this article we propose a categorization of factors that can influence users' privacy perception during their online activity. Furthermore, we report on a research model for Internet users' privacy perception, and a pilot study performed among online shopping/Internet banking users.

Published in:

Information Technology Interfaces (ITI), Proceedings of the ITI 2011 33rd International Conference on

Date of Conference:

27-30 June 2011