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Availability of broadband access Internet is becoming more available to users and corporates alike. This leads to the development of applications which demand heavy resource utilization (in this case bandwidth) such as Video on Demand, Live streaming, Online gaming, etc. In todays market, a wide variety of services are being offered by different service providers. The competition between these service providers forces them to continuously improve their service offering by offering service that are of higher quality and are flexible in order to attract new customers as well as to keep the existing customer base. With this in mind, network agents, as a model presented in this paper, offers service providers a possibility to adapt their infrastructure and service offering so that the end users needs could be met.