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This paper examines the impact of personal knowledge management supported by Web 2.0 services on learning process. The implementation of Web 2.0 services into learning process strongly influences the organizational aspects of e-learning. By using Web 2.0 services individuals become active participants in the process of learning. Personal knowledge management supports individuals in the processes of cooperation, collaboration, and connection among the people of the same interests in carrying out the activities of data and information collecting, analyzing, sharing, retrieving and transforming it into knowledge. The results of the research conducted at the Faculty of Economics and Business Zagreb are also presented.