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Future Internet Applications require the on-demand provision of ICT assets with regard to data, services and process technologies. What is missing from today's service platforms to realize this vision refers to the way services are perceived to work and as a result being composed and managed. In this paper we present an application scenario, namely Interactive Social TV that highlights the need to separate the concepts of functionality, content and context within the services domain in order to enable stream and event handling. Furthermore and given the need to meet the requirements of future internet applications, we introduce the concept of functional programming models as a means to allow goal-oriented composition of media-rich services with specific QoS requirements.