By Topic

Regional Tourism Service Ecosystem Development: A Co-Creation and Imagery Based Approach

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Pei-Hung Hsieh ; Dept. of Manage. Inf. Syst., Nat. Chengchi Univ., Taipei, Taiwan ; Soe-Tsyr Yuan

Tourism has a significant impact on both employment and the economy in many countries. This work develops a region tourism ecosystem model to simulate the importance of service cooperation among SMEs. And a novel technology called CoopeVision based on service-dominant logic (SDL) is also proposed to facilitate cooperation among SMEs to increase sustainability. In the foundation of CoopeVision technology, a platform which further integrates destination image theory, metaphor theory, and color theory is designed for SMEs to provide additional unique and attractive services to increase sustainability. We also evidence the positive effects of the adoption of the CoopeVision technology in regional tourism development through the system dynamic simulations.

Published in:

Service Sciences (IJCSS), 2011 International Joint Conference on

Date of Conference:

25-27 May 2011