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How to make an appropriate sales promotion strategy is critical for enterprises, especially those small and medium-sized manufacturing enterprises. In this paper, we propose a customer-oriented model for sales promotion using data mining techniques. The proposed model can efficiently discovery the association rules between goods. To make the mining algorithm more scalable, a sparse data structure is designed and embedded into an improved association rule mining algorithm. We apply the proposed model on a cleaning product manufacturer. Experimental results show its effectiveness.
Date of Conference: 25-27 June 2011