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FAHP-based evaluation of the group-buying website

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2 Author(s)
Lifang Peng ; School of Management, Xiamen University, Xiamen, China ; Nannan Li

With the growing and developing of Groupon, it also brings in the popularity of online group buying in China. At present group-buying has become a particularly effective form of e-commerce and develops rapidly. But because there are some problems in its fancy and it is facing a big challenge, the group-buying website must improve continuously. This study aims to supply a quantitative method for evaluating the group-buying website with FAHP to help the operator improve the operation of the group-buying website, and provide reference for the collaborators and the third parties which pay attention to it in practice.

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Date of Conference:

25-27 June 2011