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A competency test model of marketing personnel in equipment manufacturing industry — Case study of Xi'an equipment manufacturing industry

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2 Author(s)
Hu Lili ; Economic & Adm. Dept., Xi''an Univ. of Technol., Xi''an, China ; Shen Chen

In this paper, we use the methods of analytic hierarchy process to determine the index weight, basing on the building of competency test indexes of marketing personnel, and establishing competency test model. Taking equipment manufacturing industry in Xi'an as an example, the author test the level of the competency, which provides a competency evaluation ideas and methods for marketing personnel in Xi'an equipment manufacturing industry.

Published in:

Service Systems and Service Management (ICSSSM), 2011 8th International Conference on

Date of Conference:

25-27 June 2011

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