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Mobile Carrier Choice Modeling under Competitive Conditions

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5 Author(s)
Inoue, A. ; Dept. of Manage. Inf. Sci., Chiba Inst. of Technol., Chiba, Japan ; Takano, Y. ; Kurosawa, T. ; Iwashita, M.
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This paper presents a mobile-carrier choice modeling to analyze customer preference and understand customer choice behavior in the mobile phone market. Due to severe competitive conditions, there are a few differences among mobile phone services provided by mobile-carriers. We propose a new mobile-carrier choice modeling considering incentive factors and restrictive factors as decision-making factors. Web survey is carried out to obtain the sample data for this model. We show the model estimated by using the survey data to analyze mobile-carrier choice behavior.

Published in:

Computers, Networks, Systems and Industrial Engineering (CNSI), 2011 First ACIS/JNU International Conference on

Date of Conference:

23-25 May 2011