By Topic

Emergent: A knowledge discovery tool for understanding emerging industry structure

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Noyes, E. ; Babson Coll., Wellesley, MA, USA ; Deligiannidis, L.

This paper presents a visual analytics tool to understand the emergence and structure of the nanotechnology industry. According to the U.S. National Science Foundation (NSF), the global nanotechnology industry is expected to grow to $1 trillion in 2010 and drive dramatic innovation and wealth creation in industries as diverse as energy, computing and biotechnology. Nanotech entrepreneurs, analysts and investors alike need tools to understand the emerging structure of the industry because firm competitive positions in the industry impact ventures' survival, growth and profitability. Particularly, nanotech ventures compete from different initial “strategic footprints” in the industry which ease or complicate entry into new growth businesses. In fact, the emergence of the nanotechnology industry is the story of interweaving with-and penetration into-different adjoining industries. Exploiting the world's largest database on consumer-focused nanotechnology products, this paper demonstrates a visual analytics tool, Emergent, that can show the emerging structure of the industry and ventures' varying strategic footprints within this forming multi-industry terrain. The tool is interactive, scalable, and adaptable to relational data from other industries. Business applications of Emergent include industry analysis, strategic planning and entrepreneurial opportunity identification.

Published in:

Human System Interactions (HSI), 2011 4th International Conference on

Date of Conference:

19-21 May 2011