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Computer graphics advances driven by product development became mature in the late 1980s, and advances driven by arts and entertainment matured in the early 2000s. The graphics industry is at an innovation plateau and is ready for the next wave of innovation. This third wave won't be driven in response to a single industry. Rather, innovative researchers will respond to three drivers: the visual representations necessary to handle emerging application disciplines, display and interaction device advances, and graphics systems design and implementation.