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A study on the strategy performance evaluation model of enterprise

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4 Author(s)
Yang Jinting ; School of Economics and Management, Hebei University of Engineering, Handan, China ; Pei Hui-hui ; Liu Yinghui ; Li Haibin

With the rapid development of the economy, the enterprises have entered the pursuit of profit maximization long-term strategic business times. The enterprise performance evaluation has become an important tools which evaluated the enterprise strategic management level and strategy performance. This article establishes the strategy performance evaluation model of enterprise through using of the mathematical theory of unascertained measure. The strategy performance measurement of enterprise has been made a comprehensive evaluation. Finally, the scientific validity and value of practical application of the method is proved through examples analysis.

Published in:

Business Management and Electronic Information (BMEI), 2011 International Conference on  (Volume:2 )

Date of Conference:

13-15 May 2011