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Visual rhetoric for online documents

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1 Author(s)
Horton, W. ; William Horton Associates, Huntsville, AL, USA

Many well-written online documents fail because their visual design does not account for the many differences between the paper page and display screen, nor do they take advantage of the display power of the computer. The author provides guidelines for practitioners based on extensive research on computer display. It is concluded that the visual design of the online document should be crafted to match its use, ensuring displays that are scanned quickly and read reliably

Published in:

Professional Communication, IEEE Transactions on  (Volume:33 ,  Issue: 3 )