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Notice of Retraction
Literature review on consumer adoption behavior of mobile commerce services

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3 Author(s)
Ge Wei ; School of Economics and Management, Beijing University of Posts and Telecommunications, 100876, Beijing, China ; Zhao Xinyan ; Ma Yue

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE's Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting

Consumer adoption behavior is still the emerging field of mobile commerce research. We review prior literature on this topic, analyze the various adoptive factors, and discussed the findings and future research directions. To facilitate the analysis of the literature, we propose a five factors framework, including the m-commerce service providers factor (mostly the mobile service operators), the m-commerce merchants factor, the consumers factor, the m-commerce services factor and the environment factors. Under this framework, we tailor the literatures and make the conclusions and suggestions. Consumer and service characteristics of mobile commerce are well covered by contemporary research. While the factors of service providers and merchants attributives and motives are almost uninvestigated issues which should be clarified in the future.

Published in:

E -Business and E -Government (ICEE), 2011 International Conference on

Date of Conference:

6-8 May 2011