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Notice of Retraction
Analysis on the enterprises' pricing strategy based on the low cost strategy

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2 Author(s)
Ou Jiemin ; School of Business Administration, South China University of Technology, SCUT Guangzhou, China ; Xu Meixin

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE's Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting

Pricing strategy is an important constitute in marketing strategy combination. The enterprises' pricing is directly connected with enterprises' profit, and then relate to the survival and development of enterprises. This article discuss the features, principles and the common menthods of the product pricing under the low cost strategy. And try to find the influence factors of product price and the corresponding pricing method when the enterprises use the low lost strategy. We find that when the cost factors become primary consideration of pricing, enterprises can take cost-oriented pricing. When demand is the dominant factor, the enterprises take a combination of value-oriented and cost-oriented to pricing. When the market competition is the key factor, the enterprises can take competed-oriented pricing.

Published in:

E -Business and E -Government (ICEE), 2011 International Conference on

Date of Conference:

6-8 May 2011