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Pricing strategy is an important constitute in marketing strategy combination. The enterprises' pricing is directly connected with enterprises' profit, and then relate to the survival and development of enterprises. This article discuss the features, principles and the common menthods of the product pricing under the low cost strategy. And try to find the influence factors of product price and the corresponding pricing method when the enterprises use the low lost strategy. We find that when the cost factors become primary consideration of pricing, enterprises can take cost-oriented pricing. When demand is the dominant factor, the enterprises take a combination of value-oriented and cost-oriented to pricing. When the market competition is the key factor, the enterprises can take competed-oriented pricing.