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The improvement of higher education service quality based on SERVQUAL model

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3 Author(s)
Li, Qu ; School of Economics and Management Beijing Information Science&Technology University Beijing, China ; Ying, Meng ; Wei, Zhang

Students are the object of higher education services from marketing perspective. This paper investigates the satisfaction of higher education service from students by questionnaires based SERVQUAL model, analyzes the current quality of higher education service, and gives the suggestions of improving quality of higher education service.

Published in:

E -Business and E -Government (ICEE), 2011 International Conference on

Date of Conference:

6-8 May 2011