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As a special ecosystem, wetland has great ecological, economic and social value. At the same time, wetland is also appropriate for ecotourism because of its unique natural and cultural landscape. However, the wetland ecosystem is still instable, vulnerable and sensitive to some degree, so in order to achieve sustainable development of wetland ecotourism, establishing its proper management system is relatively very important. This paper took Jin yin lake as an example to discuss the significance of the establishment of wetland ecotourism management system.