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Cell-Phone-Enabled Empowerment of Woman Earning Less than $1/Day

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1 Author(s)
Potnis, D.D. ; Sch. of Inf. Sci., Univ. of Tennessee, Knoxville, TN, USA

Cell phones are the fastest spreading information technology (IT) in the developing world, with a penetration rate of over 61%. Hence, there is a growing interest among governments, investors, banking industries, and retail giants like Wal-Mart to exploit this emerging channel of communication for offering services and expanding businesses to more than 3 billion poor consumers earning less than $2 per day. In response, a number of micro (individual), meso (community), and macro (regional/ national)-level research inquiries and consumer surveys have investigated what makes cell phones a desirable and affordable technology for people earning less than $2 per day. These multidisciplinary studies and market surveys have revealed links between access to cell phones and socio-economic opportunities for disadvantaged populations from developing nations

Published in:

Technology and Society Magazine, IEEE  (Volume:30 ,  Issue: 2 )