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Professed willingness to pay for TravTek features

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3 Author(s)
Perez, W.A. ; Science Applications Int. Corp., McLean, VA, USA ; Golembiewski, G.A. ; Dennard, D.

TravTek field studies were designed to evaluate an advanced traveler information system (ATIS) under normal operating conditions. The rental user study was a major component of this study. The drivers were assigned to the following vehicle configurations: services (S) - the vehicles were equipped with a traveler information system; navigation (N) - in addition to the capabilities provided by the S configuration the vehicles were equipped with a navigation, and route guidance system, and navigation plus (N+) - the vehicles were provided with up-to-date traffic information in addition to the capabilities included in the N configuration. Preliminary results on willingness to pay for the N and N+ drivers are presented. The N and N+ drivers did not differ statistically in their willingness to pay for the vehicle driven in Orlando, navigation feature, route guidance feature, services and attractions, and up-to-date traffic information. The results of multivariate analyses of questionnaire items are given. The analyses were conducted to identify factors underlying responses to selected questionnaire items

Published in:

Vehicle Navigation and Information Systems Conference, 1993., Proceedings of the IEEE-IEE

Date of Conference:

12-15 Oct 1993