Study on application of CRM in e-government based on public service

With the development of information technology and the intensity of global competition, government has been upgrading from management-oriented mode to service-oriented one. E-government gradually brings itself a new face from internal construction to the external publics, and shifts the focus from management to public service. With the help of CRM idea, government may better meet the public demand, improve the relationship between government and the public, improve government efficiency, and promote the social stability and harmony. Eventually, some proposals of application of CRM in e-government are put forward.