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By applying geographic information system (GIS) technology to the hongcun cultural heritage conservation planning, data of building and social economy were collected, because data had spatial feature, data was saved and managed by GIS database. Based on spatial database of GIS, thematic maps were plotted, building value was evaluated, mode of building conservation was determined, information of each building was created in conservation planning. The technical route based on GIS for the investigation and planning method was established, and the existing method of the conservation planning was changed. And moreover, the administrative department can effectively monitor and manage the cultural heritage by the spatial information database of GIS.