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The Direction of Broadband Spillovers

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1 Author(s)
Greenstein, Shane ; greenstein@kellogg.northwestern.edu

This column explores how growth in broadband usage has positively spilled into other online markets, creating growth spillovers. It explores the geographic direction of those growth spillovers from broadband to online retailers and advertising-supported media to determine to whom and to where the positive gains flowed.

Published in:

Micro, IEEE  (Volume:31 ,  Issue: 2 )