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Customer Segmentation Methods Analysis Based on the Support-Significant Structure

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3 Author(s)
Yan Chang-shun ; Sch. of Software Eng., Beijing Univ. of Technol., Beijing, China ; Shi Yu-liang ; Sun Yuan-yuan

The paper puts forward a new classification method of association rules that is based on support-significant structure. Starting from the characteristics of customer segmentation, this method introduces a up-to-date rule evaluation index significance during the produce process of classification rules, therefore, the evaluation and selection of principle have serious statistical basis. After simple comparison of the real example, we prove the comparative superiority of introducing significance into the customer segmentation.

Published in:

Power and Energy Engineering Conference (APPEEC), 2011 Asia-Pacific

Date of Conference:

25-28 March 2011