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As technologies advance constantly, households respond to energy efficiency improvement with higher energy consumption per unit. The current rapid economic development and the other latent reason - rebound effect induce such phenomenon. Rebound effect has long been ignored in the household energy efficiency of China while it has been recognized widely all over the world. Since there exists a high rebound effect of at least 30% in the household energy efficiency of China and has a negative influence on the energy demand and security, this article summarizes five feasible ways reduce the rebound effect and analyzes the values:(1) increase energy prices, (2) build rational energy prices system, (3) improve consumer behavior, (4) improve energy efficiency, and (5) develop renewable energy resources.