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The upside of irrationality

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1 Author(s)
Ariely, D. ; Duke Univ., Durham, NC, USA

Lack of thinking, biases, and misunderstanding of our motivations affect many aspects our day-to-day behaviors both in the workplace and in our personal lives. Using some basic lessons from behavioral economics, I will try to shed some light on our odd but interesting nature, emphasizing the way that this understanding can bring us closer to a path for improved decisions.

Published in:

Aerospace Conference, 2011 IEEE

Date of Conference:

5-12 March 2011