Cart (Loading....) | Create Account
Close category search window
 

Location based targeted advertising using Bayesian network and Fuzzy TOPSIS

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

3 Author(s)
Mazaheri, A. ; Dept. of Electr. & Comput. Eng., Isfahan Univ. of Technol., Isfahan, Iran ; Rafiee, N. ; Khadivi, P.

These days, with the rapid growth in mobile computing and wireless communications, Location Based Services are being used more than ever. One of the most important issues in this field is providing the most appropriate content to users according to their interests and characteristics. However, in traditional LBS systems, the location of the mobile subscriber was the only criteria, which has been used to determine whether to notify the user or not. In this paper we have proposed a new intelligent targeted advertising method in LBS environments based on Bayesian networks and Fuzzy TOPSIS. With the help of this method we can provide an adaptive system to meet the user's individual needs.

Published in:

Telecommunications (IST), 2010 5th International Symposium on

Date of Conference:

4-6 Dec. 2010

Need Help?


IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.