By Topic

Studies on forest products marketing system based on value-added perspective

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Zhang Jing ; Sch. of Economic Manage., Northeast Forestry Univ., Harbin, China ; Geng Yu-de

During the process of China forest industry's ongoing marketization reform, we can find out that there are many problems existing in the China's forest enterprises' marketing efforts. To adapt the current resources scarcity situation and the dynamic competitive market, it is necessary for the forest products manufacturers to improve their marketing capabilities. Building a forest product marketing system, based on the China's market circumstances, is pressing and urging both for the academic research and practical implementation in forest industry. This paper is based on perspective of the forest products enterprises' marketing operations, and composed by six core parts. First, the authors discussed the present status of china's forest products marketing, pointed out the necessities for building the Forest Products Marketing System, and then figured out the principles for building the Forest Products marketing system. to construct the system, the authors listed five most important sub-systems to compose an integrated forest products marketing system, and coupled all the essential elements with the value-added perspective. Finally, the authors predicted the value of this model's application in forest industry.

Published in:

Management Science and Engineering (ICMSE), 2010 International Conference on

Date of Conference:

24-26 Nov. 2010