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This research aims to critically analyse an innovative approach to Business Intelligence (BI) and Business Process Management (BPM) integration, achieved through BI-enabled BP improvement, founded in human-centered Knowledge Management (KM). The analysis is based on recent theoretical frameworks found in the related disciplines of BPM, BI and KM. The main objectives of this paper are to identify and analyse the unique characteristics of this innovative approach to BP improvement that to the best of authors' knowledge has not been considered by the current BI and BPM literature. The illustrative example used in this paper is currently being implemented by a large retail company in Australia.