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In IBM we have dramatically shortened the time to market for our High-end Processor and System design. By looking at the entire design process from concept design to final test and validation, many of the steps have been improved and the complete development scheduled shortened by 35%. In this presentation we will look at the lessons learned and methodologies and tools applied to accomplish this. However, many opportunities for improvement remain and new challenges are emerging when looking at 14nm technologies and beyond. We will address the type of innovations that will be necessary to keep us on this fast pace.