By Topic

Multi-agent Based Simulation of Negotiate Pricing Process in B2C

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

3 Author(s)
Qiuju Yin ; Sch. of Manage. & Econ., Beijing Inst. of Technol., Beijing, China ; Yankun Li ; Kun Zhi

Product pricing is an important step during the transaction of E-business. Nowadays, most pricing process researches are just from single aspect of business, which leads to ignore customers' effect on pricing process. In the paper, the negotiating pricing process in the B2C environment between the business and the customers is studied, a pricing model based on MAS is established. Moreover, a simulation of negotiating pricing process using Net logo is run to test some factors' (including the number of the business, the number of the customers, the purchasing power and the cost) effect to the pricing result and the market efficiency. The result of this paper will provide a support for the E-business market managers to make strategies to improve the market efficiency to some extent.

Published in:

Intelligent Systems (GCIS), 2010 Second WRI Global Congress on  (Volume:1 )

Date of Conference:

16-17 Dec. 2010