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In 21 century, the market competition tends to compete between supply chain and supply chain. The competitive power of the supply chain comes from the cooperation of supply chain company. This paper made research on the cooperative relationship between supply chain enterprises, analyzed the non-cooperative and cooperative game strategy between supply chain enterprises, compared the cooperation efficiency in both cases. The efficiency of most supply chain is low under non-cooperative strategy, and cooperative game can make the supply chain get greater return in the theory. The conclusion is that long-term cooperation in the supply chain can lead to greater benefits for the supply chain enterprises. Therefore, cooperative game strategy can improve the overall efficiency of the supply chain, and also allows for maximum individual interests. The results make all parties to obtain higher returns, achieve win-win situation.
Date of Conference: 8-11 Jan. 2011